Workshop discusses virtues of live broadcasting

Radio the Voice of Vietnam (VOV) is a leading organisation in applying the modern live broadcasting technology to its programming. Its News and Current Affairs Channel (VOV1) - a major arm of VOV – has succeeded in applying new technologies for a number of years.

Live broadcasting has become an irreversible trend for local radio stations

In his report, a VOV1 representative said that radio broadcasts are becoming more lively and interesting thanks to modern technology and mobile transmitters. In April alone, VOV1 broadcast more than 20 events live, even up to 2 to 3 events a day.

Many delegates pointed out the opportunities and challenges facing radio stations in the context of modern broadcasting technologies and the Internet. They shared the view that to make a live broadcast a success, it is very important to select a topic of great public concern and a good team to do it.

They also looked at technical problems that often arise during live broadcasts and discussed solutions to minimise them.

The same day, the VOV Centre for Informatics Application and Technology Development (RITC) hosted another workshop on modern information technology and its application to the radio and television broadcasting industry.

VOV Director General Vu Van Hien said that the rapid development of information technology in recent years has significantly supported radio stations in their programming, helping to increase the quality of its broadcasts and keep listeners abreast of current events. Currently, VOV has applied modern IT in its radio broadcasts, a print newspaper, an online newspaper and a video image broadcasting channel.

Delegates from provincial and municipal radio stations focused their discussions on programming, archiving digital audio-visual files, using digital technology and applying modern broadcasting software programmes, as well as the sharing of information between radio stations.