US$45,000 to be granted for e-tourism marketing initiatives
One billion VND (US$45,000) will be granted for e-tourism initiatives to promote Vietnam ’s tourism to international markets, according to the Vietnam National Administration of Tourism.
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Vietnam is considered one of the safest destinations in the region, with great potential in tourism. E-marketing has become necessary and an effective tourism promotion method in improving tourism markets, including Vietnam.
Director of the European Union- funded Environmentally and Socially Responsible Tourism Capacity Development Programme (EU-ESRT) Vu Quoc Tri said that tourism promotion activities in Vietnam have been carried out independently between state bodies and companies, hindering their efficiency.
He said that in modern tourism, E-marketing is an effective tool.
The annual “Google travel study” revealed that the proportion of tourists using the internet has increased remarkably, hence the benefits that E-marketing could bring are undeniable, he added.
