US-based Food Company, Heinz, has officially arrived in Vietnam, supplying its two categories of products to the local market: ketchup, condiments and sauces and children’s nutritional foods.
The launch follows months of market research.
Heinz plans to improve its distribution system in Vietnam, including retail and food service. The company is in partnership with three distributors: the Thien An Company, Phu Thai Group and New Viet Dairy.
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