Launched by the Central Committee of the Vietnam Youth Federation to celebrate the 80th anniversary of the August Revolution and National Day, the campaign combined both online engagement and community activities on a massive scale.

On social media, Facebook alone saw more than 621 million reaches and interactions from over 118,000 posts while TikTok registered 477 million views through 16,100 creative videos. The customised avatar frame of the campaign also attracted more than 4.27 million reaches, interactions, and users.

The campaign unfolded in three stages, each carrying a unique message.

The first stage, themed “Tuoi tre tri an” (Youth paying tribute), from July 17 to 27 mobilised more than 330,000 young people nationwide to participate in over 3,480 activities. With a budget of VND27.5 billion (over US$1 million), volunteers visited and supported Heroic Vietnamese Mothers, wounded soldiers, and martyrs’ families, upgraded nearly 3,400 martyrs' cemeteries, and repaired or built over 1,600 houses and facilities for disadvantaged families.

The second stage, titled “Tu hao ban hung ca dan toc” (Pride in the nation’s epic) from July 27 to August 19, featured a simultaneous flag-raising ceremony on August 16 at 3,334 sites, drawing more than 126,700 participants. Thousands of national flags and portraits of President Ho Chi Minh were distributed, and nearly 1,900 youth-led projects were implemented. Educational events were also held nationwide to honour the August Revolution and the establishment of the Democratic Republic of Vietnam, now the Socialist Republic of Vietnam.

The final stage, “Tu hao Vietnam” (Proud of Vietnam) from August 20 to September 2, marked the country’s National Day with large-scale mass performances and formation of images of the national flag, the map of Vietnam, and the slogan “I Love My Fatherland”. More than 17,000 young people joined these displays while 4,000 social welfare activities were rolled out, attracting 228,000 participants and mobilising resources worth VND14.1 billion.

In total, the campaign exceeded all targets, with 4,857 activities nationwide engaging nearly 650,000 young people and mobilising VND43.7 billion in funding. More than 129,500 national flags and 36,300 portraits of President Ho Chi Minh were distributed, far surpassing initial goals.

Organisers emphasised that the 2025 campaign stood out for its widespread participation, creative communications, and innovative use of digital platforms.

With its strong resonance both online and offline, the campaign not only celebrated national milestones but also showcased the patriotism, unity, and social responsibility of Vietnamese youth in the new era, inspiring pride and dedication among younger generations.

“I Love My Country” media campaign launched

The Central Committee of the Vietnam Youth Federation (VYF) on August 8 launched a nationwide media campaign “Toi yeu To quoc toi” (I Love My Country), aiming to foster national pride, love for the homeland, and positive actions among Vietnamese youths at home and abroad.