The three-day event, co-organised by the Vietnam Advertising Association, Vietnam Printing Association, Ho Chi Minh City Advertising Association and Dong Nam Advertising and Commercial Promotion Joint Stock Company, is expected to attract nearly 250 domestic and foreign companies.

It is a good opportunity to promote trade between domestic and foreign advertising companies, said Dinh Quang Ngu, president of the Vietnam Advertising Association and head of the exhibition’s steering committee.

He added that the exhibition will also help enterprises introduce their advertising products and services to potential customers.

The country’s advertising industry is still young in comparison with regional and international counterparts and new technology, Ngu said.

Companies specializing in printing, electric signs, audio and lighting systems and advertising services will showcase their products and services at more than 400 booths.

A job fesival and seminars on Vietnam and China’s advertising industries, media, human-resource training will be held during the event.