Dubbed “Ho Chi Minh City, an attractive, friendly, and safe tourist destination” the parade is part of the Ho Chi Minh City Tourism Festival which opened in the city’s September 23^rd park on April 8.

150 booths set up by travel companies will provide visitors with tourist information, advertise prestigious service companies, and introduce the specialities of nearby tourist attractions.

There will also be a southern food and drink festival, a tourist photo exhibition called “Ho Chi Minh City – the City I Love” and nightly musical performances during the event, jointly sponsored by the city’s Department of Culture, Sports and Tourism and Tourism Association.

The festival aims to give travel agencies an opportunity to share experience and get feedback from consumers in order to improve their service quality.

The festival, loosely synchronized with the anniversary of the South Vietnam’s Liberation Day and the millennium anniversary of Thang Long-Hanoi (October 10), is expected to attract as many as 100,000 visitors.