Although iPhone leads the way, other mobile manufacturers like Microsoft, Nokia, Sony, Blackberry and Android will soon follow.

“We at Diadiem.com are proud to provide the Vietnamese consumer with Asia’s first 3D mapping technology on the web and iPhone,” said Tran Duc Thang, founder and CEO of DiaDiem JSC.

The company has been working with various partners to build useful applications that can be enriched with innovative mapping technologies.

One example of this is the real-estate section, which uses a digital map to pinpoint a location of a house for sale or rent. Another application, “Taxi, Book it now! TM”, is being scheduled by DiaDiem later this quarter.

Henry Nguyen, the Managing General Partner of IDG Venture Vietnam, DiaDiem’s long-time partner and investor, said: “We are proud to support DiaDiem and its innovations to help people navigate Vietnam’s streets and find locations easier. In order to satisfy such essential information needs, DiaDiem is truly going beyond the internet to reach mobile and offline users.”

The 3D map enables users to understand the size and perspective of buildings and the surrounding areas.

DiaDiem adds a main feature that helps find out a user’s current location using both non-GPS phones and GPS phones. This helps locate the point of interest closest to the user and they get directions to other locations without entering their current location.

Map search can find a location or provide directions by simply entering an address, point of interest, or a phone number.

A directory search function can search for a company, category or a person by using extremely sophisticated server technology to look through millions of records.

Thang said he expected to offer 3D maps of Hanoi, Hai Phong, Da Nang and Can Tho by the end of the year.