The campaign is jointly organised by the Ministry of Public Security’s Department of Cybersecurity and High-Tech Crime Prevention (A05), the National Cybersecurity Association, and the Hanoi People’s Committee, with support from major global platforms including TikTok, Meta, and Google, as well as child protection organisations and local enterprises.

Prominent cultural figures – rapper Den, singer MONO, and beauty queens Bao Ngoc, Tieu Vy, and Khanh Vy – serve as campaign ambassadors, joined by artists such as Tuan Cry and choreographer Quang Dang. The campaign also draws support from international organisations, media outlets, and the wider community.

It seeks to raise public awareness, equip young people with online safety skills, and strengthen digital trust at a time when Vietnam is preparing to host the signing ceremony of the United Nations Convention against Cybercrime, also known as the Hanoi Convention, on October 25 – 26.

Major General Le Xuan Minh, head of the A05 Department, said that with more than 77% of Vietnamese children and teenagers accessing the internet daily, the digital world offers learning opportunities but also exposes them to serious risks. Authorities record tens of thousands of online fraud reports every year, while 2025 has seen an alarming rise in so-called “online kidnapping” scams targeting students and emotionally vulnerable users.

In just the first half of 2025, dozens of young victims were deceived or exploited online, with many cases resulting in severe psychological and financial consequences, Minh said.

“Every small act – a reminder, a shared post, or a safety skill passed on – can become a shield protecting our children in cyberspace,” he stressed.

The initiative aims to directly reach 12 million youths aged 12–24 and extend to 22 million students nationwide. It will also engage millions of teachers and parents – the first line of defence for children’s online safety.

Technology and telecom firms such as Viettel, VNPT, FPT, VNG, and CMC are also joining the effort to spread the campaign’s message to Vietnam’s 80 million internet users. Thousands of key opinion leaders (KOLs) and social media influencers will help promote safe online behaviour and digital literacy among young audiences.

The campaign will run a series of online and offline activities from October 6 to November 30, including digital safety workshops in schools across 34 provinces and cities. These sessions aim to help students recognise and respond to online threats while fostering collaboration among parents, teachers, and youth.

A highlight of the campaign will be the Online Safety Festival, featuring interactive zones, VR/AR experiences, games, and a music gala that connects artists, students, and the community in spreading the message of “Together for Online Safety”.

Greater efforts to better protect children on cyberspace

The Party, State, as well as the whole political system, have strongly intervened to better protect children on the internet environment in the context of risks posed by the development of information technology and the internet.