Under the campaign, a large Vietnamese and English-language billboard on the road to Hanoi’s Noi Bai International Airport was put up to remind residents and visitors that "Wildlife Trafficking is Punishable by Law."

The billboard also provides telephone hotlines for reporting wildlife crime. The sign features a photograph of a Tiger, an endangered species often illegally traded throughout the region despite its population in the wild dwindling to around 3,200 animals worldwide.

The campaign was a joint initiative of the ASEAN-WEN, Vietnam’s Forest Protection Department, TRAFFIC, Education for Nature-Vietnam (ENV) and FREELAND, and is supported by the US Government through the US Agency for International Development (USAID).

Similar events were also being held in Vientiane, Laos, and Bangkok, Thailand.