Anbooks launches chat app for authors and readers to network

Local publisher Anbooks has launched Facebook Messenger’s new feature, Messenger Codes, to connect readers and authors.

Nguyen Phi Van’s “Quay Ganh Bang Dong Ra The Gioi” (setting out for the world from the paddy field), is the first book Anbooks has chosen to let readers directly reach out to their author by using Messenger Codes.

Readers can use their phones to scan Facebook’s Messenger Codes on the book’s cover to leave a message or start chatting with the author via her book’s Facebook page www.fb.com/rathegioi.

The chat application’s new feature also allows readers to store information and high-quality photos from the books.

Anbooks director Ngo Phuong Thao said she expects readers, especially youths, will have an interesting reading experience.

The book, which chronicles Van’s adventures to live and work in 60 countries for 20 years, was reprinted two months after its launch in March 2016. According to the publisher, the book has become a local sensation as it depicts the genuine daily lives in places where Van has set foot, and urges readers to immediately set out for the world.  

Anbooks in collaboration with Nguyen Phi Van launched the “Bat Nut Cong Dan Toan Cau” (becoming global citizens) campaign on May 12 through December 30 targeting students at 30 universities and colleges across Vietnam. The author has been holding talks to discuss what students should prepare for global integration.

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