Vietnamese culture introduced at Shanghai Fashion Week SS26

Designer Thanh Huong Bui makes her mark at SFW SS26 on October 13 with her latest collection, “Manifeste,” showcasing Truc Chi, a traditional Vietnamese paper art form that brings the essence of Vietnamese culture to the global stage.

vietnamese culture introduced at shanghai fashion week ss26 picture 2

Miss Grand Vietnam 2023 Le Hoang Phuong opens the show in an outfit inspired by traditional Vietnamese papermaking techniques, featuring 3D silhouettes and intricate beaded floral embroidery.

vietnamese culture introduced at shanghai fashion week ss26 picture 3

With lotus motifs, the designer wishes to introduce the beauty of Vietnam’s national flower to international audiences.

vietnamese culture introduced at shanghai fashion week ss26 picture 4

Hoang Thuy, the first runner-up of Miss Universe Vietnam 2017, serves as vedette of the fashion show.

vietnamese culture introduced at shanghai fashion week ss26 picture 5

The gold leaf outfit is adorned with hundreds of hand-cut, 3D flowers.

vietnamese culture introduced at shanghai fashion week ss26 picture 6

The collection features a colour palette of gold, red, and black, symbolising women’s elegance, as well as prosperity and passion.

vietnamese culture introduced at shanghai fashion week ss26 picture 7

The outfit featuring Ao Dai (traditional long dress) on a lacquer painting background draws attention of international audiences.

vietnamese culture introduced at shanghai fashion week ss26 picture 8

In addition, Thanh Huong Bui's collection consists of unique outfits inspired by Vietnamese bamboo and hand-spinning techniques that attract many fashion lovers.

vietnamese culture introduced at shanghai fashion week ss26 picture 9

The designer skillfully brings traditional Vietnamese folk values and advanced techniques into the collection to introduce traditional culture to international friends.

vietnamese culture introduced at shanghai fashion week ss26 picture 10

Shanghai Fashion Week’s (SHFW) Spring/Summer 2026 edition features an expanded line-up of global names alongside homegrown labels. Running from October 9 to 16, this season comprises more than 100 shows, slightly exceeding last year’s figure.