Vibrant spring colours at Spring Fair 2026’s opening ceremony

The Spring Fair 2026, the first of its kind, is part of a series of annual national fairs aimed at connecting production, distribution and markets, while promoting Vietnamese products and brands at home and abroad.

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Prime Minister Pham Minh Chinh attends the opening ceremony of the Spring Fair.

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Prime Minister Pham Minh Chinh and other delegates press the button to launch the fair.

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The event covering up to 130,000 m² at the largest exposition centre in Southeast Asia features 3,000 booths, attracting approximately 2,500 domestic and international businesses, and is expected to welcome millions of visitors.

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At the opening ceremony, on behalf of Party General Secretary To Lam and the Government, Prime Minister Pham Minh Chinh extends his respectful greetings, warm regards, and best wishes for a happy new year to all delegates, distinguished guests, and fellow citizens.

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PM Chinh says that each product must be a cultural 'ambassador,' and each booth must be a heritage 'space' promoting the image of a dynamic, confident, peaceful, stable, and developing Vietnam.

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A trade fair is not merely a product showcase, but a platform that reflects a nation’s economic level, production capacity, commercial value and service standards, conveying Vietnam’s stature and giving Vietnamese brands the wings to reach global markets.