Local fashion market remains quiet on Singles’ Day

Fashion outlets across the capital launch promotions on November 11 to attract customers – the second largest super sale of the year-end shopping season following Black Friday.

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Many fashion outlets apply “buy 1 free 1” or “70% discount” programmes in a bid to attract more shoppers.

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A customer can spend VND4 million on two pairs of shoes instead of a pair as they would have on a normal day.

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A Genviet fashion store on Nguyen Trai road offers 30% to 70% discounts on Singles’ Day, although it fails to attract customers.

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A pair of jeans now cost VND119,000 as opposed VND398,000 on normal day.

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The JM office fashion brand also applies a series of discounts to mark Singes’ Day.

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A large number of other fashion outlets jubilantly display eye-catching banners in an effort to draw customers.

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Due to the COVID-19 pandemic, customers have tightened their belt and currently prioritise going outside for essential goods.

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A shop owner on Chua Boc street in Dong Da district says the discount programme has yet to live up to expectations as few customers go shopping.

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Locals now limit going shopping due to COVID-19 fears, greatly impacting businesses, a shop owner shares.

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Although the number of visitors on Singles’ Day has increased compared to weekdays, this year’s figure is still far behind in comparison to previous years.