Awakening the tea land in the clouds amid Thai Nguyen’s endless green

The tourism theme for 2026 is more than just a promotional slogan. It reflects the province’s long-term vision for sustainable, green tourism deeply rooted in local identity.

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Two major highlights of this journey are Nui Coc Lake and Ba Be Lake – the scenic lakes surrounded by the mountains and forests of northeastern Vietnam, where pristine landscapes and distinctive ecological environments remain well preserved.

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Connecting these two destinations is the tea culture of Thai Nguyen. More than an agricultural product, tea here represents a way of life and an essential part of local cultural identity. Visitors can join tea-picking activities, learn traditional hand-roasting techniques, enjoy tea in misty tea hills, or stay overnight in famous tea-growing areas such as Tan Cuong.

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According to local tourism development plans, the theme “Lakes on the Mountains – Tea in the Clouds” also aims to attract more international visitors who are interested in eco-tourism, authentic cultural experiences, and green retreats.

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Thai Nguyen province is targeting around 12 million tourist arrivals by 2030, including one million international visitors, under its tourism development plan for the 2026–2030 period.

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To achieve the target, Thai Nguyen is focusing on infrastructure investment, developing signature tourism products and accelerating digital transformation to build a smart tourism ecosystem.

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Beyond Nui Coc Lake and Ba Be Lake, the locality is home to primeval forests and protected natural areas such as Nam Son Lac Nature Reserve and Tam Dao National Park, along with nearly 60 caves and distinctive agricultural regions, particularly its renowned tea-growing areas.

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Thai Nguyen province now spans more than 8,375 sq.km with a population of nearly 1.8 million people, while possessing a uniquely diverse ecosystem.

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These conditions provide a strong foundation for developing eco-tourism, community-based tourism and experiential travel in Thai Nguyen province.

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Alongside its natural resources, the province’s heritage system also forms an important foundation. Thai Nguyen currently has 67 national relics, 329 provincial relics and more than 300 inventoried sites, many of which are linked to revolutionary history and serve as “red addresses” for traditional education and historical awareness.

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Thai Nguyen currently has a lodging system of 787 accommodation facilities, including a number of standardised hotels, gradually meeting the diverse needs of visitors. The effectiveness of this new orientation is already being reflected in positive growth figures.

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From a transit-oriented destination, Thai Nguyen is gradually transforming into a place for longer stays and deeper travel experiences.

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The tourism product structure of Thai Nguyen is also undergoing a clear shift. While the province was previously known mainly for short-term historical and heritage-based tours, it is now expanding into resort tourism, eco-tourism, community-based tourism and MICE (meetings, incentives, conferences and exhibitions).

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At the same time, Thai Nguyen is orienting its investment toward diversifying higher-value tourism products, aiming to extend visitor stays, increase spending per tourist and enhance the overall economic value of the sector.

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With a target of 8 million tourist arrivals and around VND11 trillion in tourism revenue by 2026, Thai Nguyen is signaling a clear determination to accelerate its tourism growth.

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From a potential destination, Thai Nguyen is steadily repositioning itself on the tourism map, driven by a clear strategy, distinctive products and a renewed approach aligned with emerging travel trends.

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The tourism sector of Thai Nguyen province expects that the theme “Lakes on the Mountains – Tea in the Clouds” will serve as a key growth driver, helping accelerate tourism in 2026, particularly during the summer season as the school holiday period approaches.