Local firm wins brand lawsuit in China
(VOV) - Vietnamese dried fruit manufacturer Vinamit has won a four-year lawsuit against its former Chinese distributor who stole its brand name for the dried jackfruit chip product in China.
Vinamit Chairman and CEO Nguyen Lam Vien said that the Beijing Commercial Court has ruled Xie Hong Yi, who used to be Vinamit’s distributor, has to return the Duc Thanh brand name for the fried chip to the Vinamit Joint Stock Company.
The triumph of the four-year lawsuit with three hearings will support Vinamit in solidifying and increasing the market shares of its ten other food, coffee and fried fruit brands in China and other countries, Vien said.
The triumph of the four-year lawsuit with three hearings will support Vinamit in solidifying and increasing the market shares of its ten other food, coffee and fried fruit brands in China and other countries, Vien said.
Vinamit started to sell its products to China in 1997 after gaining a foothold in the domestic market.
The brand dispute began in 2009 when Vinamit did not control the Chinese market and faced a risk of losing its market share given it only registered for the intellectual property for the Duc Thanh brand name in Vietnamese, while the name in Chinese was left unregistered.
The Chinese distributor thus grabbed the chance and registered the Duc Thanh brand name in Chinese. It produced a similar product of Vinamit and thus dominated the market which used to be held by the Vietnamese firm.