RoK helps Vietnam improve design capacity

(VOV) - Khanh Hoa’s provincial capital Nha Trang City has invited nearly 200 staff from Vietnamese businesses to attend industrial design training courses running over June 25–27.

The courses are part of a 2010 Vietnam-Republic of Korea (RoK) project aiming to improve the former’s industrial design capabilities.

Leading RoK experts will instruct attendees on the fundamentals of graphic design, product packaging design, and brand design.

The courses focus on responding to consumer preferences and improving product quality and market reputation.

There will also be lectures on the RoK’s design industry and policies and the potential for green architecture design in Vietnam.

Ta Hoang Linh, the trade promotion agency’s deputy head, noted design is integral to the success of product trademark promotion, particularly on the world stage.

The courses are co-organised by the Vietnamese Ministry of Industry and Trade’s Trade Promotion Department and the RoK’s Ministry of Knowledge Economy’s Institute of Design Promotion.

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