The workshops were Broadcasting for all: Focusing on Gender Protection, Capacity Building & Training Strategies in the Digital Media Landscape, Fundamentals of Content Protection, A Platform Toward Better Content, Market Share and Revenues and Media Quality Management.

At the Media Quality Management workshop, Professor Louis Balme, Vice President of the International Standardization and Accreditation Services (ISAS) and Mr Yves Menestrier, Executive Director of the Media & Society Foundation introduced their organizations and discussed the current status of the media and the challenges it faces. Benefits of quality management and feedback from certified media were also presented along with the latest version of the ISA BCP 9001:2010 international standard, the “Quality Management Starter Kit”, and Click-N-Manage Management software and solutions to continuously monitor the quality of digital workflows.

Professor Louis Balme emphasized that the media is now facing both economic and technological problems which can be solved by quality management techniques and the ISA BCP 9001: 2010 certification. He said that ISA BCP 9001: 2010 is an international management standard developed by the Media & Society Foundation in Geneva and considered the best practice management.

Professor Louis Balme

He added that public media like Radio the Voice of Vietnam (VOV) will benefit significantly if it chooses to implement the ISA BCP 9001 certification including increased efficiency, better image, HR management, and cost control.

ISA BCP 9001 states the common, shared vision of the organization and provide written procedures for all critical activities, responses to problems and complaints and systematic follow-up and evaluation of corrective actions and better monitoring of performance through appropriate indicators. It is a culture of continual improvement, with benchmarking among broadcasters, identifying and exchanging of best practices and promoting better access to sources of information.

The same day, a workshop entitled “Capacity Building and Training Strategies in the Digital Media Landscape” was also held with the participation of representatives from more than 20 nations all over the world.

Natalie Labourdette, Head of the European Broadcasting Union (EBU) said that information technology offers a new channel for training reporters through online courses which helps reduce costs and facilitates their access to new technologies.

She emphasized that media environment today is mostly digital media and websites. This has put a lot of pressure on training reporters and created effective education channels. Therefore, reporters should become more dynamic and training activities should be diversified and interesting using digital technologies to attract learners.