The company also made history as the first Vietnamese brand to win a gold at the APAC Effie Awards. The achievement highlights VinFast’s rising profile on the global stage and underscores its commitment to delivering value to customers while promoting a sustainable future of mobility across the region.

Beating out industry giants from Japan, China, Australia, New Zealand, Hong Kong, Singapore, and India, VinFast secured six awards that recognize excellence in marketing effectiveness. The Effies are widely seen as the gold standard for campaigns that successfully translate communications into measurable business results.

VinFast also stood out as the only automotive brand to claim two of the year’s top accolades: second place in Brand of the Year 2025 and third place in Marketer of the Year 2025. These honors mark a strong recognition of the company’s efforts in brand building, creativity, and growth, while reaffirming its commitment to generating positive value for the community.

In the Automotive category, the VF 3 was credited with delivering unprecedented business results. Within just 66 hours of opening early reservations in Vietnam, the model received 27,649 pre-orders, an industry record. The judging panel described the milestone as “From Hype to History in 66 Hours.”

VinFast also earned recognition in Shopper and eCommerce Marketing for its innovative retail approach. For the first time in Vietnam, cars were sold via e-commerce platforms, with sales finalized through live-streaming sessions hosted by key opinion leaders (KOLs).

In the Asia Pacific Brands category, VinFast was honored for reshaping brand storytelling across the region, creating not only an innovative product but also a disruptive narrative that resonated beyond its home market.

The company further received the Marketing Disruptor award for the VF 3 launch campaign, which broke away from conventional norms and deployed inventive strategies to command extraordinary public attention.

Duong Thi Thu Trang, VinFast’s Global Deputy CEO of Sales and Marketing, said, “We are honored to be recognized at such a prestigious event. These awards are a testament to our team’s vision and creativity, and they encourage us to keep pioneering and delivering breakthrough products that will lead consumers through the global green mobility revolution.”

The APAC Effie Awards are part of the global Effie network, founded in the United States in 1968. With a mission to inspire and champion marketing effectiveness, the Effies are considered the benchmark for campaigns that deliver real-world business results and are now held in more than 50 countries.

VinFast teams up with Plugsurfing to expand EV charging network in Europe

VOV.VN - Vietnamese electric vehicle (EV) maker VinFast on August 13 announced a strategic partnership with Plugsurfing, one of Europe’s leading EV charging service providers, to expand seamless EV charging experience across the region.