Vinamilk Optimum Gold wins Brand of the Year at World Branding Awards

Talking about the opportunities and challenges for Vietnamese brands in sectors fiercely contested by global giants, World Branding Forum Chairman Richard Rowles noted that surpassing long-established brands is a major challenge. In addition, enterprises must preserve their brand identity while adapting to consumer tastes and cultural traits in each market.

This year, more than 2,000 brands from 62 countries were nominated, with over 105,000 consumers directly participating in the voting. The awards evaluate brands based on three factors: brand valuation, market research, and public voting, with two factors directly reflecting consumer feedback.

According to Richard Rowles, Vietnamese brands are transitioning from contract manufacturing partners to innovators capable of meeting and even exceeding international standards in quality, safety, and branding. However, national-tier awards are only a starting point, and he expressed expectations that Vinamilk Optimum Gold will continue to be recognized at the global level in upcoming award cycles.

To conquer consumers, particularly in the infant nutrition sector, Richard Rowles said that the most crucial foundation remains quality and reliability. Word-of-mouth among parents carries exceptionally strong influence, as parental trust is typically shaped by the experiences and recommendations of peers who share a common concern for children's health.

From a corporate perspective, Nguyen Quang Tri, Executive Director of Marketing at Vinamilk, stated that international competitiveness must be built upon standardized quality, scientific research, and consumer insights. In pediatric nutrition, where trust plays a decisive role, enterprises must invest long-term in research and development (R&D) to create differentiated nutritional solutions.

Nguyen Quang Tri affirmed that Vinamilk identifies nutritional science and product innovation as long-term investment directions. Moving forward, the company will focus on enhancing R&D capabilities, applying modern technology, and continuously improving product quality, safety, and purity to meet the increasingly stringent demands of domestic and international consumers.

Assessments from the World Branding Forum and Vinamilk's strategic orientation both demonstrate that product quality and consumer trust serve as the foundation for Vietnamese brands to compete in the international market. The "Brand of the Year" title acknowledges the standing of Vinamilk Optimum Gold in the domestic market while opening expectations for its journey to conquer broader markets.

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