Vietnam’s national brand estimated at US$507 billion
VOV.VN - The value of Vietnam's national brand is estimated at US$507 billion in 2024, ranking 32nd globally, up one place from 2023, according to Brand Finance, a leading independent brand valuation consultancy based in London.
This information was shared by Deputy Minister of Industry and Trade Nguyen Sinh Nhat Tan at the opening of the Vietnam National Brand Week and Forum 2025, organized by the Ministry of Industry and Trade, which took place on April 16 in Hanoi.
In his speech, Deputy Minister Nguyen Sinh Nhat Tan emphasized that the national brand is a strategic intangible asset, reflecting a country’s overall competitiveness and position in the integration process. In recent years, under the Party’s leadership, the Government’s management, and the cooperation of businesses, Vietnam’s national brand has made impressive strides.
He also affirmed that innovation is the key to improving productivity and quality, while creating sustainable differentiation in a highly competitive global environment. With the rapid development of technology, the rise of the digital economy, and the growing trend of green, smart, and clean consumption, Vietnamese enterprises must proactively adapt and lead in innovation.
Tran Van Son, Chairman and CEO of TONMAT Group JSC, noted that the national brand has helped increase consumer trust in businesses. It enhances the reputation and elevates the position of businesses in both domestic and international markets. The national brand acts as a key driver to elevate enterprises. To achieve national brand status, businesses must meet three criteria, namely quality, innovation, and competitiveness.
According to Nguyen Quoc Thinh, a branding expert from the University of Commerce, Vietnamese businesses’ awareness of brand-building has significantly increased in recent years. Our survey shows that nearly 60% of businesses recognize the importance of building a brand. These enterprises have carried out practical and specific policies to innovate in production and business in a bid to improve product quality, credibility, and brand value.
190 businesses win Vietnam National Brand Award 2024
VOV.VN - A total of 359 products from 190 businesses were honoured with the National Brand Award 2024 at a ceremony held in Hanoi on November 4 evening.
