According to Luc, this asset value is average for the region. Meanwhile, domestic financial products and services are rapidly modernising, and the cross-selling of financial products is developing quickly, he said. In addition, retail financial services and digital finance are showing a strong growth trend.

He cited the Knight Frank Wealth Report 2025 as showing that there are currently about 5,459 Vietnamese people with net assets of over US$10 million, ranking sixth in Southeast Asia.

Along with a target of double-digit economic growth in the next few years, average income for Vietnamese people is expected to increase by 7-9% per year.

Individual investors make 85% of transactions on the Vietnamese stock market. Improving financial literacy and enhancing the capacity of investors will be crucial for the healthy and sustainable development of the financial market and the Vietnamese economy.

The role of financial advisors and asset managers is therefore increasingly important. Professional financial advisors are gradually being trained, with roles opening up in organisations such as banks' priority customer departments, consulting teams at securities companies, fund management firms and insurance enterprises.

The Knight Frank report also shows that wealthy people in Vietnam still allocate a lot of their investments to real estate (31%) and gold (14%), reflecting a low level of portfolio diversification.

The VWAS was an opportunity for experts to discuss economic prospects and investment opportunities in stocks, real estate, digital assets and other areas. Experts recommended investors allocate their portfolios to optimise profits in both the short and long term.

Vietnam to become competitive player in global financial market: Minister

Vietnam, an emerging financial centre, is seizing a “golden opportunity” to become a competitive player in the international financial arena with progressive legal frameworks and standout initiatives, according to Minister of Planning and Investment Nguyen Chi Dung.