Vietnamese tour operators rejoin premier Italian travel trade fair

VOV.VN - Vietnamese travel operators, airlines, and local partners are promoting the country’s tourism products at a joint booth during the TTG Travel Experience in Rimini, Italy, from October 14 to 16.

The initiative is coordinated by the Vietnam Culture and Tourism Association in Europe (VNCT).

TTG, organized annually by the Italian Exhibition Group (IEG) at the Rimini Expo Centre, Travel Experience stands as Italy's premier B2B tourism trade fair. The event attracts thousands of exhibitors, tens of thousands of industry trade visitors, and hundreds of destination representatives from over 70 countries.

This year’s Vietnamese pavilion features various industry players, including Authentic Asia, Bellasia, Mekong Image Travel & Events, Seasia Travel, MST, an Italian airline representation company, and Vietnam Airlines Italy. According to VNCT, returning to TTG Rimini after a successful 2025 edition highlights the growing potential of the Italian market and validates the effectiveness of direct engagement with local travel distribution networks.

Italian travel demand to Vietnam has shown strong momentum, particularly following the launch of direct air routes between Hanoi and Milan operated by Vietnam Airlines. A representative from Vietnam Airlines Italy noted that average seat occupancy on the route has surpassed 80%.

This marks the second consecutive year VNCT has organized this commercial networking space for Vietnamese businesses at TTG Rimini. Unlike public-funded tourism promotion programs, this pavilion operates entirely on direct financial contributions from participating companies, supported by professional coordination from VNCT.

VNCT President Le Y Linh stated that the decision by Vietnamese travel agencies to rejoin TTG demonstrates clear commercial value in the Italian market.

In addition to on-site business meetings at the booth, VNCT plans to hold targeted networking sessions with tour operators, travel agencies, media, travel bloggers, airline reps, and tourism partners in the Emilia-Romagna region to broaden bilateral trade networks.

VNCT aims to continuously support Vietnamese inbound tour operators in strengthening their European presence while offering a reliable bridge for businesses seeking to unlock this high-potential market.