This data was revealed at a conference held in Hanoi on July 23 by Vietrade and Amazon Global Selling Vietnam. Both sides also announced a three-year partnership to jointly implement the programme titled “V-Brands Go Global with Amazon.”

Speaking at the event, Vu Ba Phu, director of Vietrade, emphasised that effectively leveraging digital platforms is no longer optional but a vital condition for Vietnamese businesses to enhance competitiveness and achieve sustainable development in international markets.

The "V-Brands Go Global with Amazon" programme, running from 2025 to 2027, aims to provide training and online export certification for 1,000 Vietnamese enterprises, while also supporting 30 national brands in expanding their international presence through Amazon’s global e-commerce platform, he said.

Larry Hu, general manager irector of Amazon Global Selling Southeast Asia, noted that Vietnam’s digital trade is undergoing a transformative period, and cross-border e-commerce is becoming a key driver in Vietnam’s trade strategy and brand development.

Statistics show currently over 60% of products sold on Amazon come from third-party sellers, including thousands of Vietnamese businesses. These companies are seeing remarkable growth, with the volume of products sold on Amazon by Vietnamese sellers increasing more than threefold in five years.

Every year, Vietnamese businesses now export and sell millions of products to Amazon customers around the world, helping to elevate the global profile of Vietnamese brands.

Amazon Global Selling offers consultancy at VIFA ASEAN 2023

A series of consultancy presentations from Amazon experts were offered at the Vietnam - ASEAN International Furniture & Home Accessories Fair 2023 (VIFA ASEAN 2023) held in Ho Chi Minh City.