Vietnam displays quality products at Thaifex-Anuga Asia 2025 in Thailand
VOV.VN - Nearly 30 Vietnamese enterprises are actively showcasing a wide array of high-quality products at Thaifex-Anuga Asia 2025, one of Asia’s largest food and beverage trade shows, in Bangkok, Thailand, from May 27 to 31, in an effort to seek trade partners, boost exports, and tap into new consumer markets.
This annual fair holds great importance for helping Vietnamese firms enhance their competitiveness, access international markets, and learn from Thailand’s advanced production and business practices.
Vietnamese firms have been divided into two groups, with Group 1 consisting of 13 enterprises to showcase products at the Thaifex-Anuga Asia 2025.
Group 2 features 14 enterprises participating the Field Trip programme aimed at exploring business opportunities in Thailand’s eastern provinces such as Rayong, Chanthaburi, and Chonburi.
Vu Kim Hanh, chairwoman of the High-Quality Vietnamese Goods Business Association, emphasised the fair as a valuable opportunity for Vietnamese businesses to innovate and align products with market demands, especially in a highly competitive and diverse consumer market like Thailand.
“Thailand, with a population of over 70 million and robust purchasing power, offers significant potential. However, Vietnamese firms must address technical standards and adapt to local consumer preferences to succeed,” she noted.
The fair also enables participants to observe market trends, consumer behaviour, and evolving demands, helping them refine strategies for product development and branding.
According to the Ministry of Industry and Trade, Vietnam–Thailand trade relations are thriving, supported by key free trade agreements such as the ASEAN Trade in Goods Agreement (ATIGA) and the Regional Comprehensive Economic Partnership (RCEP).
Statistics from Vietnam Customs indicate that bilateral trade turnover in the first four months of 2025 reached US$6.87 billion, up 11.2% compared to the same period in 2024, showing a sign of the growing economic ties between the two economies.
Thailand’s Central Group helps boost consumption of Vietnamese products
VOV.VN - Representatives of Thailand’s Central Group and Vietnam’s Ministry of Trade and Industry (MoIT) have inked a cooperation document for the 2026-2028 period, with the goal of enhancing the consumption of Vietnamese products in both domestic and international markets.
