The event brings together more than 100 companies, including Thai enterprises and Vietnamese importers, across about 120 booths. It features a wide range of Thai products aligned with consumer trends in Vietnam, including food and beverages, health and beauty, mother-and-baby and pet products, fashion and jewellery, household goods and tourism services.

The exhibition’s organisation into themed pavilions, combined with a balanced mix of B2B and B2C business-matching activities and product experience programmes, has enhanced connectivity between businesses and visitors.

Thailand Week 2026 is one of the most meaningful trade and investment promotion activities, contributing to stronger friendship and economic cooperation between the two countries, said To Ngoc Son, Deputy Director of the Department for International Market Development under Vietnam’s Ministry of Industry and Trade.

The event, which will run through January 25, is jointly organised by the Department of International Trade Promotion under the Ministry of Commerce of the Royal Thai Government, the trade office of the Embassy of the Kingdom of Thailand in Hanoi and Vietnamese Vinexad National Trade Fair and Advertising JSC.

Hanoi to host Thailand Week 2026 in late January

Thailand Week 2026 will be held from January 22 to 25 at the Hanoi International Centre for Exhibition (I.C.E. Hanoi), aiming to provide a dynamic platform for Thai enterprises and Vietnamese partners to explore business opportunities, expand networks and strengthen mutually beneficial cooperation.