He made the remarks during a meeting with Minister of Industry and Trade Nguyen Hong Dien in Hanoi on December 5.

Dien welcomed ThaiBev’s sustained investment in Vietnam, acknowledging its contributions to the country’s socio-economic development. He also highlighted opportunities for deeper collaboration, particularly in building sustainable value chains.

He noted that Vietnam encourages investors with clear, long-term business strategies to participate more deeply in green and sustainable production.

With Vietnam’s strong agricultural potential, the country hopes ThaiBev will view Vietnam not only as a consumer market, but also as a source of raw materials and a strategic production base, said the Minister.

In response, Chairman Thapana confirmed ThaiBev’s continued commitment to the Vietnamese market.

“Everything we invest in is done with seriousness and responsibility. As a contributor to Vietnam’s economy, we hope to continue accompanying the country in enhancing competitiveness,” he said.

“Everything we invest in is done with seriousness and responsibility. As an investor contributing to Vietnam’s economy, we hope to continue accompanying the country in enhancing competitiveness,” Thapana stated.

He added that ThaiBev plans to keep investing in technology, improving product quality and customer experience, and contributing to higher living standards for Vietnamese consumers.

ThaiBev should wait for Sabeco's extraordinary meeting, says MoIT

The Ministry of Industry and Trade said that the April 23 annual general meeting (AGM) will have the final say on who can manage Sabeco, in response to ThaiBev’s earlier complaint about not having any control at Vietnam's top brewery.