MoAE statistics show Vietnam's coffee exports in the first half of 2025 reached an estimated US$5.45 billion, marking a 67.5% increase in value compared to the same period in 2024. Export volume totaled approximately 953,900 tonnes, up 5.3% year-on-year.

The average export price was US$5,708.3 per tonne, representing a 59.1% increase from a year ago. This surge reflects a strategic shift toward high-value segments, including specialty coffee, instant coffee, and deeply processed products.

Germany, Italy, and Spain remained Vietnam's top three coffee importers, accounting for 16.3%, 7.9%, and 7.4% of total exports, respectively. Compared to the same period last year, export value rose 2.2 times to Germany, 45.1% to Italy, and 55.8% to Spain.

Among Vietnam’s top 15 markets, Mexico recorded a staggering 71.6-fold increase, the highest, while China had the lowest growth, up 22.9%.

The sharp rise in coffee export value was fueled by large orders from key markets such as the United States, the European Union, Japan, the Republic of Korea, and China. The MoAE attributed this success to the expansion of high-value coffee segments and the proactive efforts of Vietnamese businesses in managing inventory and reserves during the off-harvest season.

Vietnam has set the target of earning US$5.5 billion from coffee exports in 2025, and if it earns another US$2 billion in the second half of the year, total coffee export revenue could reach US$7.5 billion for the whole year, a 36.9% increase from 2024.

The US market is a major pillar for Vietnam’s deeply processed coffee exports, especially instant coffee and specialty coffee. However, the MoAE cautions that some US partners are exploring alternative supply sources, pushing Vietnamese exporters to enhance competitiveness and product quality.

Meanwhile, the Northeast Asia region, including Japan, China, and the Republic of Korea, is emerging as a strong market for Vietnamese Robusta. In addition, new markets like the Philippines and Thailand are seen as promising areas for export expansion in the coming months.

To sustain this growth momentum, the MoAE recommends that the coffee industry continue shifting toward higher-value processing, expand into new export markets, and proactively respond to global economic fluctuations, thereby consolidating Vietnam’s global position as a leading coffee exporter.

Mexico increases coffee imports from Vietnam

VOV.VN - Mexico surpassed China to become Vietnam’s ninth largest coffee export market during the first four months of 2025, according to Vietnam Customs.