In her keynote presentation, Velancia Teo, Southeast Asia Business Manager at STR, focused on hospitality trends in Vietnam. She shared the latest industry data, stressing the importance of strengthening market forecasting capabilities and adjusting pricing strategies to suit both peak and off-peak seasons.

Momoyo Matsuda, Accommodation Partner Manager at Google Travel Asia Pacific, explored the impact of artificial intelligence on how travelers search for and select accommodations. She highlighted the growing use of personalized recommendations and behavioral analysis in shaping user experiences.

Jimmy Nguyen, Senior Business Development Manager at SiteMinder, spoke about new trends in online booking. He noted that modern consumers tend to compare prices across multiple platforms and are heavily influenced by social media reviews and online ratings.

He added that hotel booking has become more than just finding a place to stay. It now involves an experiential journey that begins from the moment a user starts their online search.

The even provided a valuable platform for tourism and hospitality businesses to enhance direct connections, reduce reliance on third-party platforms, and improve operational efficiency.

Int’l brands to manage new hotel projects in Hanoi

Matthew Powell, head of the Hanoi and Da Nang offices of Savills Vietnam, has noted that the capital city’s hotel market still holds significant short-term recovery potential.