It aims to introduce social networks which have been explored by businesses to develop and use communications in an effective way to avoid risks.

Dr. Marc Divine, Associate Professor of Marketing at IAE Paris, Ha Anh Tuan, director of Vinalink Media Joint Stock Company, and other scholars will speak of the rapid development of social networks which can change the relationship between companies and their customers.

Divine’s presentation will be focused on marketing and communications skills in social media, especially a new career called Community Management. 

Tuan will talk about ways to apply social media effectively, especially conventional methods which are being used by Vietnamese businesses.

Social media have become a key tool for businesses to interact with their customers and also for customers to interact with each other.

There are different types of social networks such as Skyrock, Viadeo, Linkedln, and Facebook. To use them effectively, businesses are required to have a good command of each kind.