The “Vietnam Road Show 2008,” sponsored by the Korea Tourism Organisation (KTO), includes a tourism information fair, meetings between Vietnamese and Rok tourism businesses and a RoK art performance programme.

According to KTO President, Oh Jee-chul, along with Thailand and Malaysia, Vietnam is a strategically important market for the RoK tourism sector. The Southeast Asian country is also one of the most popular destinations for RoK tourists, he added.

The number of RoK visitors to Vietnam was reported at 470,000 last year, up 38 percent from 2006. The figure is estimated at 500,000 this year.

On this occasion, KTO signed a Memorandum of Understanding (MoU) on tourism cooperation with eight Vietnamese travel agencies, namely Viettravel, Fiditourist, Vacation Tourist, Viking Tourist, Vietlife, Perfect Tour Travel, Transviet and Viettours.