According to Deputy Director Hoang Ninh, this is a significant number, highlighting the increasingly complex nature of violations in the e-commerce sector, while also demonstrating the authorities' growing efforts to tighten oversight.

The agency is currently finalising a draft amendment to the E-Commerce Law. As of June 18, major policy directions in the draft were approved by the Government’s Standing Committee. The revised law is expected to include numerous provisions to better protect consumers, Ninh noted.

In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.

Efforts are also underway to enhance international cooperation, especially in developing cross-border dispute resolution mechanisms.

The ministry is continuing to improve the legal framework, enhance technological solutions, and strengthen inter-agency coordination to build a transparent and secure digital environment centered on consumer protection, deputy minister Nguyen Sinh Nhat Tan said.

Amidst rapidly growing e-commerce, these efforts are fundamental to maintaining market trust and promoting the long-term, sustainable development of the sector, Tan added.

Vietnam – one of most dynamic live commerce markets

Vietnam has one of the most dynamic live commerce markets globally, driven by its growing population, tech-savvy culture, and an expanding base of discerning young consumers, experts said.