Online marketing a ‘new direction’ for Vietnam business

Internet marketing is vitally important to the success of a business and it should align itself with the way customers make purchasing decisions and connect with them through personalised communication via the internet, say representatives from Asia Plus. 

Given the fact that Vietnamese spend nearly triple the time on Facebook than Japanese, they believe their advanced software packages including Tascade - an online information network for businesses and Q and Me – an online marketing research service are the ideal marketing tools for the country’s businesses.

“Through the advanced solutions, Q & Me and Tascade, Asia Plus wants to assist Vietnam develop a strong internet marketing, facilitating businesses connectivity with target customers,” said Asia Plus CEO Kengo Kurokawa

Vietnam has become a highly attractive market in Asia with a huge influx of foreign investment flooding the country over recent years and there is a particularly high proportion of Japanese investment in the country.

However, according to Japanese managers, companies are experiencing difficulties in expanding operations in all Southeast Asian nations, including Vietnam. They are specifically concerned with the lack of sophistication in marketing campaigns and comprehensive marketing strategies incorporating state-of-the-art marketing tools.

Solutions for online marketing business

Businesses often encounter difficulties in implementing effective marketing strategies, said CEO at Asia Plus (Japan) Kengo Kurokawa. His company operates in the field of business information networks and he is always searching for innovative solutions for businesses which want to expand their operations in Vietnam.

He added Asia Plus is very impressed with Vietnamese people’s “connectivity”, whether it is through the use of social media or mobile phones.

According to market research company GfK, in the first two quarters of the year, the number of smart phones selling in Vietnam has been staggering, equivalent to 59%, making Vietnam one of the leading nations with highest turnover of smart phones.

Tascade is an online business communication solution which helps share information and manages business knowledge effectively. Tascade also resolves communications issues with connection to store management, marketing activities and sales-marketing relations.

 Sharing information in a team is a critically important issue in the management of businesses. In fact, many employees working in the field often do not effectively fulfil their tasks due to a lack of knowledge and information. Tascade helps solve the problem by providing accurate information timely to these employees, the company said.

Meanwhile, Q & Me is an online quantitative and qualitative market research service. With the advantage of being easy and effective to conduct market research on target customers and save costs, Q & Me is the best option for businesses which want to approach a new market in Vietnam and their target customers.

Q & Me’s Chat Survey is the online focus group service that enables a company to take polls, put questions, and hear opinions from Vietnamese consumers directly.

Many favourable conditions for development

Businesses need a proper service to learn more about Vietnamese customers’ diversified lifestyles and tastes. Q & Me becomes a new option for investors keen to expand operations in Vietnam as it helps them grasp their target customers and the market without making direct surveys.

Three reasons make Asia Plus the number one solutions for online marketing business in Vietnam.

Firstly, Vietnam has a free wireless network in almost all coffee shops. Secondly, the smartphone market in the country has always grown steadily. The latest survey has shown over 70% of mobile phones sold in Vietnam are smart phones.

Thirdly, it is easy to implement these solutions in Vietnam’s small cities. Especially, highly qualified engineers and reasonable costs make it easier to develop and perform online marketing services in Vietnam.

Kengo Kurokawa said like many foreign businesses, Asia Plus want to bring good value and help Vietnam become more successful and more lucrative market in the eye of investors.