Moon cake shops struggle with slow sales
VOV.VN - The Full Moon Festival is just a few days away but the sales of moon cakes seem to be going much slower this year.
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| Many moon cake shops on Ba Trieu, Lang Ha, Tran Duy Hung, Nguyen Chi Thanh, and Tran Thai Tong streets have had a hard time with sales. |
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| They offer mooncakes of various shapes, sizes, and flavours, but sales have been sluggish this year. |
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| Mooncake stalls – featuring key brands like Kinh Do, Huu Nghi, and, Long Dinh, and Madame Huong, are open all day and night but fail to attract customers. |
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| According to a shopkeeper of Long Dinh moon cake shop, this year, the number of customers has been average so far. |
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“Long Dinh is a high-end moon cake brand so they are less popular than other domestic traditional brands,” she adds. The shopkeeper notes that customers tend to choose high-end cakes with a price of VND1 million-VND2 million a box instead of those costing VND3 million-VND4 million per box. |
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| Many companies also offer various types of moon cakes at different prices. |
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| Customers can buy a box of moon cakes with prices ranging from VND290,000 to VND2.5 million at Madame Huong’s shop. |
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They also purchase individual moon cakes, for between VND60,000-VND70,000. |
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| The products of other brands, such as Kinh Do, Huu Nghi, Hai Chau are cheaper, at VND200,000-VND300,000 per box. |
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A shopkeeper of Huu Nghi says their best seller is the traditional cake costing VND50,000-VND60,000 each. |
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She says the shop has only been selling several boxes of moon cakes a day. |
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| The daily sales of moon cakes has only been bringing in a few millions of Vietnam dong, |
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or in some cases, just hundreds of thousands Vietnam dong. |
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| Some enterprises are offering discounts to attract more customers. |
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