Meta helps Mekong Delta agro-fishery firms in digital economy

The Vietnam Chamber of Commerce and Industry (VCCI) and Facebook Group (now Meta) held a webinar on December 22 to discuss improving competitiveness of agro-fishery firms in Can Tho’s digital economy.

The event was part of Boost with Facebook programme to assist the Vietnamese firms in the digital economy, attracting over 100 delegates from local authorities and agro-fishery firms in Can Tho and the Mekong Delta.

Deputy Director of the VCCI’s Centre for Promotion of Small and Medium-sized Enterprises Tran Thi Thanh Tam said agro-forestry sector plays its role as a protective net of the whole economy amid the pandemic. However, it is facing new challenges such as climate change and environment consequences, food safety and origin, limited natural resources, increasing labour cost and low investment. Therefore, digital transformation is expected to help firms promptly adapt to fluctuations and easily meet customers’ demand.

Participants at the event raised questions to speakers about the application of digital technology to restore production and access customers, and sectoral development strategy in the near future.

It is the fifth year the VCCI has cooperated with Meta to carry out the programme in Vietnam.