Marico said on February 10 that its wholly owned subsidiary, Marico South-East Asia Corporation, has entered into definitive agreements to acquire a 75% equity stake in Skinetiq, valuing the Vietnamese company at US$40 million.

Vietnam’s beauty industry is undergoing a remarkable shift, with about 50% of category consumption now driven by e-commerce and social commerce channels. Founded in 2020, Skinetiq owns digital-first, science-backed skincare brand Candid and holds exclusive distribution rights in Vietnam for luxury clinical skincare brand Murad.

The company generated revenues of about US$16 million in calendar year 2025, with EBITDA margins in the mid-20% range.

"Vietnam remains a priority market for us, driven by its strong macroeconomic fundamentals and rapidly evolving beauty landscape," Marico Managing Director and CEO Saugata Gupta said. 

“The investment in Skinetiq reflects our commitment to building a strong premium beauty play in Vietnam and advancing our D2C strategy internationally,” he said. 

He added that this partnership positions his firm to invest ahead of the curve in Vietnam’s fast-growing e‐commerce and D2C space, while creating a strong platform to introduce more brands in the years ahead.

Bui Ngoc Anh, Founder and Executive Chairman at Skinetiq JSC, said: "Partnering with Marico gives us the platform, expertise and resources to build a strong foundation for long-term, sustainable growth." 

Vietnamese, Indian firms seek to boost cooperation in electricals, electronics

Representatives of hundreds of Vietnamese enterprises operating in the electricals and electronics industries, and those from the Indian Electrical and Electronics Manufacturers' Association (IEEMA) gathered in Hanoi on December 5 for a meeting jointly held by Invest Global and the Indian Embassy in Vietnam.