Mai Linh to join hi-tech motorbike taxi game
Mai Linh Group has announced that its motorbike taxi service aiming to compete with Grab and Uber, called M.Bike, is set to launch on November 20.
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Mai Linh’s employees test its motorbike service M.Bike in HCM City (Photo: nld.com.vn)
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With M.Bike, Mai Linh does not invest in buying motorbikes, the application will connect customers with drivers, who are partners with the company instead of employees.
To attract partners, Mai Linh said that its revenue sharing policy will be at 15-85, which means that Mai Linh will receive 15% of revenue from the transportation.
This figure is much lower than the revenue sharing of other companies in the market, which are between 20% and 25%.
Notably, drivers will be free to use the Mai Linh services for the first two months.
The application was also piloted before being officially introduced. "As we’re joining the game late, we are very careful and listen to our customers. The application was used by the group’s staff in the past two months to learn from experience and complete our services,” Huy added.
The service will first be implemented in Hanoi, Da Nang and HCM City then will be expanded to other locations if successful.
Bui Danh Lien, Chairman of the Hanoi Transport Association, was quoted by sohuutritue.net.vn, as saying that his association welcomes the move, as more the businesses that enter the market, increasing competition will push down service prices for customers.
On the other hand, the participation of Mai Linh in the "motorbike taxi" game also proved the sensitivity of Vietnamese enterprises, he noted.
However, Lien expressed his concerns for M.Bike as GrabBike is taking over the market, with even UberMoto being dominated by GrabBike.
“Technological motorbike taxi services are not new, so to succeed, Mai Linh must have plans to impress the market to change the habits of consumers," he said.
To change the habit of customers, Lien noted that Mai Linh must have better and more professional service, with price and promotion programme, which must be more attractive than those of GrabBike, UberMoto.
Along with that, communication and marketing strategies must also be good so that its new service can be known by consumers, he added.
