Intellectual property discussed at int’l workshop
(VOV) -An international workshop on intellectual property and trade names was held in Hanoi on September 8, attracting delegates from the World Intellectual Property Organization (WIPO), Cambodia, Laos, Myanmar and Vietnam.
At the event, National Office of Intellectual Property of Vietnam (NOIP) Deputy Head Tran Huu Nam said intellectual property plays an important role in boosting economic development particularly the knowledge-based economy Vietnam and other nations are targeting for.
Building a trade name strategy is an effective tool to increase the prestige, status and competitiveness of businesses as well as economies in the globe, he stressed.
Intellectual property becomes more and more important in the current trend of international economic integration. The protection of a trade name will help businesses sharpen competitiveness, and raise profit, Nam noted.
Doctor Nguyen Quoc Thinh from Vietnam University of Commerce said the recent survey shows most enterprises are unaware of the potential of franchise and other similar commercial activities. Few enterprises have registered for tradename protection. Nearly 39% of enterprises don’t know how to register for intellectual property (IPs) rights.
CEO of Generation Alliance, an Australian strategic brand consultancy David Faulks suggested Vietnamese businesses should determine key products in connection with local geography, communities and ways to lure target customers before building strong trademarks to support business goals.