In a document aimed at stabilising the market for the Lunar New Year of the Horse, the department called on retailers and local authorities to closely monitor supply-demand dynamics and price movements, particularly during the peak shopping period ahead of the holiday, in an attempt to prevent shortages or sudden price spikes.

Local authorities were urged to strengthen price inspections at wet markets and coordinate with market surveillance forces to prevent price manipulation, hoarding and speculative practices. They were also asked to ensure that stabilised-price outlets comply with pricing regulations and expand sales points, particularly in densely populated residential and worker-heavy areas.

The department encouraged the organisation of mobile sales programmes and trade fairs, especially in industrial zones, while stepping up campaigns promoting Vietnamese-made goods.

Ward- and commune-level authorities were also asked to strengthen public communication on market conditions, the market-stabilization programme, and the “Responsible Green Tick” programme to encourage consumer participation. Any misleading or false information that could disrupt the market must be promptly addressed in accordance with regulations, according to the document.

Meanwhile, management units of the Thu Duc, Binh Dien and Hoc Mon wholesale markets must encourage traders to stockpile goods, ensuring stable supply, quality assurance, and clear product origins. These units were required to closely monitor inflows and outflows of goods and price fluctuations, and to coordinate with traders to ensure continuous supply before, during and after the Lunar New Year.

Authorities warned that violations such as hoarding, price gouging, counterfeit goods or substandard products would be dealt with strictly under the law.

For supermarkets, shopping malls and convenience stores, the department called for proactive sourcing of essential goods to meet consumer demand and avoid shortages. These businesses were encouraged to work with suppliers to offer deep discounts on essential goods before, during and after Tet, particularly on Tet-related products, to stimulate consumption and support shoppers.

The city also urged retailers to extend operating hours in the days leading up to Tet and reopen as early as the morning of the second day of the Lunar New Year to better serve residents’ shopping needs.

Retailers were further encouraged to reopen as early as the morning of the second day of Tet, or even earlier, to better meet the shopping and leisure needs of residents.

HCM City stimulates spending ahead of Tet 2026

The Ho Chi Minh City Department of Industry and Trade is set to intensify consumer stimulus efforts until the peak Lunar New Year (Tet) shopping season to help the city achieve its economic growth targets.