This is a trade promotion programme, which has been held annually in Hanoi and HCM City since 2001 by the Government, the Ministry of Industry and Trade and the Thai embassy in Vietnam, aiming to strengthen cooperation in trade, investment, tourism and culture between the two countries.

Around 100 Thai enterprises and Thai agents in Vietnam will showcase their products at 150 stands at the exhibition. On display will be well known Thai brand names and products such as electricity, electronics, food, drinks, cosmetics, household appliances, jewelry and garments and textiles.

There will be meetings and cultural exchanges with famous Thai artists while activities promoting the Thai culture and its tourism will also be held during the event.