This year, the Vietnamese pavilion brings together nearly 40 businesses from across the country, offering a vibrant display of traditional and contemporary products. Alongside familiar items such as handicrafts, traditional garments, dried fruits, tea, and tropical produce, this edition marks the debut of uniquely crafted and eco-friendly goods bearing the "Made in Vietnam" label.

Eco-friendly handicrafts are introduced for the first time, including loofah-fibre towels, recycled denim bags, and animal figurines made from wood and bamboo scraps, displayed alongside traditional items in the Asia Hall.

Speaking at the opening ceremony of the Vietnamese pavilion on May 3, Vietnamese Ambassador to France Dinh Toan Thang commended the strong participation of Vietnamese enterprises, which present the rich diversity of Vietnamese culture to the French public. He highlighted the special significance of 2025 for Vietnam, which commemorates 50 years since national reunification and the 80th anniversary of the National Day.

He also highlighted the thriving bilateral relationship between Vietnam and France, recalling the October 2024 visit to France by Party General Secretary and then State President To Lam. The deepening cooperation across various sectors, as seen in Vietnam’s presence at the fair, has substantially contributed to the relationship between the two countries, he said.

Steven Abajoli, director of the fair, expressed admiration for the opening performances, which featured qilin and dragon dances, a traditional ao dai fashion show, and folk music performed by the Vietnamese Cultural Centre in France.

Vietnam has long been a key part of the Paris Fair, offering visitors a taste of its culture, he said, adding that the pavilion’s annual opening has become a major highlight.

Deputy Director of the Vietnamese Cultural Centre in France Tang Thanh Son said the Vietnamese pavilion also aims to promote tourism through travel materials and brochures.

The Paris International Fair 2025, themed “World in Paris”, runs from April 30 to May 11 at the Porte de Versailles Exhibition Centre. With over 1,250 exhibitors from 40 countries and territories, it is France’s largest trade and cultural event, boasting more than 120 years of history and hundreds of thousands of visitors each year.

Vietnam brings cultural flair to Paris Fair 2025

VOV.VN - The Vietnamese Cultural Centre in France will introduce the country’s culture and tourism at the Paris Fair (Foire de Paris) 2025, set to take place from April 30 to May 11.