Preliminary data from Vietnam Customs shows, as of August 15, 2025, Vietnam’s total fruit imports reached approximately US$1.5 billion, down nearly 18% compared to the same period last year. China, the largest supplier, accounted for nearly one third of total imports but only reached US$490 million in the first seven months, down 0.7%, and Brazil fell about 33% to US$3.8 million.

This is a rare decline, as imported fruits have long been favoured by Vietnamese consumers. The Vietnam Fruit and Vegetables Association (Vinafruit) attributes the decrease primarily to abundant domestic supply this year, with tropical fruits such as durian, mango, dragon fruit, and longan experiencing good harvests and stable prices, prompting importers to reduce foreign orders. In addition, high logistics costs and currency fluctuations have directly affected the purchasing power.

While imports from China and Brazil declined, imports from the United States and Chile increased considerably. Customs data indicates imports from the US totaled US$353.1 million, up 47% year on year, while imports from Chile reached US$27.2 million, tripling the figure recorded in the corresponding period last year.

Industry representatives noted that demand for US fruits, especially grapes, apples, cherries, and oranges, is rising due to their high quality and compliance with food safety standards. Tax reductions on certain US agricultural products, including pistachios, almonds, fresh apples, cherries, and raisins, have also facilitated greater import volumes.

For Chilean products, the surge is attributed to reduced import tariffs, strong domestic demand, Chile’s year-round production advantages, and the Vietnam–Chile Free Trade Agreement (VCTA), which enhances the competitiveness of Chilean exporters in the Vietnamese market. In addition to the US and Chile, several other markets also posted strong growth, including India with over US$43 million (up 22%) and Canada with US$7 million (up 29%).

Vietnamese fruits gain traction in Chinese market

VOV.VN - China has become the largest import market for Vietnamese fruits, with durians, dragon fruits, mangoes and jackfruits increasingly sought after by Chinese consumers and businesses.