The deal will see website www.chodientu.vn – a Vietnamese online trading forum – adopt the eBay trading name and connect with other eBay websites worldwide to enable local individuals and organisations to conduct online transactions inside and outside the country.

The agreement, revealed on June 17, makes the Southeast Asian country eBay’s 40th market in the world.

eBay Vice President Dan Neary, who is in charge of emerging markets, said Vietnam is a strong, growing online market with huge potential.

One of the first sites in Vietnam to become involved in providing online transactions in the country, the www.chodientu.vn website currently has 64,000 items with 120,000 members in 40 provinces and cities nationwide. Around 60,000 customers access the website each day.