Dak Lak ships first container of specialty coffee to US

The shipment, launched on November 11 in Ea Kao ward, comprises more than 3.4 tonnes of finished specialty coffee worth nearly US$120,000. It marks a transition for Fine Robusta from product promotion and quality assessment to actual commercial operations in the US, one of the world’s largest and most competitive coffee markets.

Nguyen Tan Vinh, a specialty coffee expert, said Dak Lak's specialty coffee sector had made considerable strides in recent years. The Vietnam Specialty Coffee Competition – Amazing Cup, for instance, has grown from just over 50 entries in its inaugural edition in 2019 to more than 200 today.

In addition, more businesses are also investing in the sector and gradually bringing specialty coffee products to international markets.

Vinh attributed Dak Lak's potential to several established advantages, including the reputation of Buon Ma Thuot coffee, the presence of the Western Highlands Agro-Forestry Scientific and Technical Institute (WASI), suitable soil conditions and generations of local coffee-growing experience.

“The key now is how the province promotes the sector, provides strategic direction and strengthens state management to ensure more robust and coordinated development,” Vinh said.

The shipment is also anticipated to create new opportunities for local coffee producers and businesses.

Do Duc Ha, chairman of the Ea Kao Ward People’s Committee, pointed out that the specialty coffee production and processing model could serve as a reference for other cooperatives and enterprises seeking to enter the sector.

Expanding such models would help broaden the local coffee industry's development prospects, generate jobs and increase incomes for growers, he stressed.

With Ea Kao identified as one of Dak Lak's tourism destinations, the locality also plans to connect coffee-producing areas with tourism activities to introduce the region's coffee culture and products to domestic and international visitors.

“We hope the Aeroco brand, along with other coffee-based products from Ea Kao, will contribute to the province's broader coffee development efforts and help bring Dak Lak coffee to international markets,” Ha emphasised.

FDI firms drive Vietnam’s shift towards higher-value coffee exports

VOV.VN - Vietnam exported 1.45 million tonnes of coffee in the first nine months of 2026, earning US$6.6 billion in revenue, with foreign invested enterprises accounting for two fifths of the total.