The event is designed to strengthen business connections, expand trade and support sustainable, mutually beneficial tourism development.

It was attended by representatives of the Vietnamese Embassy in Cambodia, officials from Cambodia’s Ministry of Commerce, Ministry of Tourism and Chamber of Commerce, the Vietnam-Cambodia Business Association (VCBA), and more than 100 businesses from both countries.

Nguyen Huu Phu, chargé d’affaires of the Vietnamese Embassy in Cambodia, said the conference contributes to economic cooperation between Vietnam and Cambodia. Lam Dong’s organisation of the event in Cambodia shows efforts to expand international cooperation and diversify markets and partners.

Traditional friendship and comprehensive cooperation between Vietnam and Cambodia continue to develop across multiple areas, particularly in economic, trade and investment cooperation, which is growing and complementary. The two sides are working towards a trade target of US$20 billion in line with directions set out by senior leaders.

Introducing the province’s potential, Bui Thang, Deputy Secretary of the Lam Dong Party Committee, said the province lies at the intersection of dynamic economic regions and is part of the East-West economic corridor, facilitating links with Cambodian localities. Following administrative restructuring, Lam Dong is forming value chains from production and processing to logistics and distribution, based on three pillars: modern industry, high-tech agriculture and high-quality tourism linked to environmental protection and cultural identity.

Heng LiHong, First Vice President and Secretary General of VCBA, said the conference is a practical activity that helps connect partners and expand cooperation. Lam Dong has strengths in agriculture and tourism, while Cambodia is a developing market in consumption, services and distribution, thereby creating opportunities for cooperation between businesses on both sides.

VCBA said it will continue to support trade, tourism and investment links, share market information and facilitate cooperation between Lam Dong businesses and Cambodian partners.

At the conference, participants discussed needs, issues and solutions to promote investment, trade and business cooperation. Businesses from both countries also introduced their operations and explored partnership opportunities.

On the occasion, the Lam Dong Investment, Trade and Tourism Promotion Centre signed a memorandum of understanding with Air Cambodia on cooperation in studying and accelerating the opening of a direct air route between Phnom Penh and Lam Dong. Tourism and service companies from both sides also signed memoranda of understanding on cooperation.

At the conference, Lam Dong businesses introduced products such as coffee, artichoke and processed agricultural products, along with tourism products, at exhibition booths held alongside the conference.

A Cambodian business representative said Lam Dong has potential in high-tech agriculture and tourism, and that this offers opportunities for cooperation in agricultural production and tourism development between the two sides.

The event contributes to enhancing direct links between Lam Dong businesses and Cambodian partners, thus contributing to economic cooperation between Vietnam and Cambodia.

Lam Dong businesses showcased products such as coffee, artichoke and processed agricultural goods, along with tourism offerings, at exhibition booths held alongside the event.

A Cambodian business representative said Lam Dong has potential in high-tech agriculture and tourism, creating opportunities for cooperation in agricultural production and tourism development between the two sides.

The event helps strengthen direct links between Lam Dong businesses and Cambodian partners, contributing to economic cooperation between Vietnam and Cambodia.

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