Coffee industry to select ambassador
A national campaign is underway to find an “ambassador” to promote the Vietnam coffee brand around the world.
The campaign will take in Ho Chi Minh City, Buon Ma Thuot, Danang and Hanoi.
The aim is to find 25 creative experts to join the selection process at the Buon Ma Thuot Coffee Festival in the Central Highlands province of Dak Lak on March 6-12.
The final round will be in Buon Ma Thuot City on March 10. The winner will walk away with a cash prize of VND100 million (US$4,700).