AEON supermarket chain to promote Vietnamese goods

VOV.VN - Vietnamese Product Exhibition Week officially kicked off on September 27 at the AEON shopping mall in Tan Phu Celadon of Ho Chi Minh City to further introduce Vietnamese goods to the supermarket chain.

The event is as part of a wide range of activities organised annually by the Investment and Trade Promotion Center of Ho Chi Minh City (ITPC) and AEON Vietnam Co., Ltd.

Addressing the event, Tran Phu Lu, deputy director of ITPC, emphasised that Japan is the country’s leading economic partner and the fourth largest trading partner.

Amid businesses striving to recover from the COVID-19 pandemic, trade promotion activities are regularly held in order to help firms to expand domestic and international consumption markets through the global supermarket chain’s wide-ranging distribution units, Lu said.

This marks the fourth year that ITPC has co-ordinated efforts to organise a scheme aimed at supporting Vietnamese businesses to bring their products into the global AEON retail system.

During this year’s event, organisers have selected 36 enterprises to exhibit 374 packaged foods and agricultural products, including rice, fruit and vegetables, and organic items.

A business connectivity scheme will be held, featuring the involvement of more than 200 Vietnamese businesses with the aim of bringing more Vietnamese goods to the AEON supermarket chain this year.

Kazaoka Takao, Chief Merchandising Officer at AEON Vietnam, said the firm has consistently strived to contribute to improving the lifestyle of customers, dedicating efforts to the local community, and joining hands for the country’s sustainable development goals.

Recent years has seen AEON actively promote Vietnamese goods to the Japanese market through connecting supply and demand, exporting goods, and boosting trade promotion activities.

The AEON representative also stressed that consumer habits have changed a lot in the post-COVID era, focusing on healthy products, affirming AEON Vietnam will continue to release new quality products and improves service quality to cater to consumer taste.