Located at the heart of the National Exposition Centre, the cultural industries zone benefits from a prime setting with a spacious central stage and open interactive space. Within just two days, the area has become a major draw, where visitors can enjoy performances, explore exhibits and engage directly with artists and artisans.

A standout highlight is the “Autumn Essence of Hanoi” craft showcase, bringing together around 30 artisans demonstrating traditional crafts of the capital, offering a vivid portrait of Hanoi’s creative identity.

The booth of the Vietnam National Traditional Theatre has also attracted significant attention, featuring displays of traditional instruments, costumes and immersive make-up experiences.

Luu Phong Lan, a representative of the theater, said the theatre not only presents authentic performances rooted in original cultural spaces but also integrates modern staging techniques and interactive elements to make traditional arts more accessible, particularly to younger audiences.

At the fine arts section, Binh Minh Art Gallery has drawn visitors interested in works by renowned Vietnamese painters such as Nguyen Gia Tri and Ho Huu Thu. Gallery representative Truong Van Thuan noted growing interest from potential partners seeking to expand the art market across both northern and southern Vietnam, highlighting the role of the fair in connecting stakeholders and promoting high-value artistic works.

Other areas, including publishing, film ticket registration for Red Rain, fashion showcases such as áo dài and sportswear, as well as digital cultural spaces and online gaming experiences, have also attracted strong visitor engagement, particularly among young people.

Deputy Minister of Culture, Sports and Tourism Ho An Phong described the fair as a landmark national event held under direct government guidance, noting that the participation of cultural industries carries significant importance. He emphasised that the event serves as a unique marketplace for cultural products, promoting Vietnamese cultural values to both domestic and international audiences while fostering trade and industry growth.

According to official statistics, Vietnam’s cultural industries currently contribute 4.4% to GDP, with a target of 7% by 2030 and a long-term vision to 2045. The fair is expected to help accelerate this growth by promoting creativity, investment and market expansion.

Spanning more than 10,000 sq.m, the cultural industries zone brings together sectors such as cinema, performing arts, publishing, advertising, fashion, fine arts, tourism, gaming and broadcasting. For the first time, all 12 cultural industries are showcased in a unified space at a national-level trade promotion event, adding both scale and depth to Autumn Fair 2025.

Autumn Fair 2025: A dynamic showcase of the strength of Vietnamese goods

VOV.VN - The first Autumn Fair 2025 officially opened at the Vietnam Exposition Centre (VEC) in Hanoi on October 25. The fair is chaired by the Ministry of Industry and Trade, in coordination with the Ministry of Culture, Sports and Tourism, the Hanoi People's Committee, and other ministries, sectors, and localities.