VOV.VN - Exhibition spaces in Vietnam are increasingly being seen as untapped assets for the tourism sector, as policymakers and experts explore ways to turn underused venues into experience-driven destinations.

VOV.VN - Miss Heritage Global 2026 will be held in Asia for the first time, expected to attract more than 40 contestants and to feature a community relay run in central Vietnam.

Musicians from the Daegu International Symphony Orchestra will join Vietnamese artists in the Vietnam – Korea Musical Exchange Concert on March 21 in Lam Dong Province’s Xuan Huong – Da Lat Ward.

A major milestone in the restoration of Saigon Notre-Dame Cathedral in Ho Chi Minh City was marked on March 19 with the installation of two gold-plated crosses, weighing more than 800 kilogrammes in total, atop the cathedral’s twin towers at a height of about 60 metres.

Preserving and leveraging the folk wisdom behind “Nam Dinh-style pho”, now recognised as Vietnam’s national intangible cultural heritage, isn’t just about saving a beloved noodle soup. It’s a full-throttle push to guard a living cultural heritage and turn it into an engine for sustainable economic growth and tourism.

VOV.VN - The Ho Chi Minh City Tourism Association, in coordination with the Vietnam Culinary Conservation, Research and Development Centre, on March 19 unveiled the fourth Vietnam Bread Festival 2026, to showcase the global culinary value of Vietnamese bánh mì (bread) and its growing international appeal.

A photo exhibition titled Vietnam – Land and People opened on March 18 at the Cultural and Arts Centre of the University of Perpignan, attracting a large number of students, lecturers and local residents, including many international students from Asian countries.

VOV.VN - The Vietnam Circus Federation announced that its Conical Hat Swing (Đu Nón) act has been invited to participate in the Monte Carlo International Circus Festival, often referred to as the “Circus Oscars,” scheduled for January 2027.

A contemporary ballet titled Do (Poonah), drawing inspiration from traditional Vietnamese folk materials such as paper fans, woven mats and do paper, is set to premiere at the Ho Guom Opera House in Hanoi on March 29, offering audiences a fresh take on classical performing arts.

VOV.VN -The 16th Francophone Film Festival in Vietnam will feature seven films, continuing its role in promoting the French language and highlighting the cultural and linguistic diversity of the Francophone community.

Vietnam, represented by the Vietnam Association for the Promotion and Development of Cinema, along with film companies such as BHD and Mockingbird Pictures, is attending the 30th Hong Kong International Film and TV Market (FILMART), organised by the Hong Kong Trade Development Council (HKTDC).

VOV.VN - Vietnamese action film Tử Chiến Trên Không (Hijacked), a major box-office success that grossed more than VND251.9 billion in 2025 in Vietnam, is set for release in the Republic of Korea (RoK) on March 18, 2026.

VOV.VN - French conductor Zahia Ziouani, who performed at the closing ceremony of the 2024 Summer Olympics in Paris, will hold two special concerts in Hanoi and Ho Chi Minh City in the coming weeks.

VOV.VN - A mega concert featuring popular artists from famous TV reality shows Anh Trai Say Hi! And Em Xinh Say Hi! will headline the opening ceremony of National Tourism Year – Gia Lai 2026, promising an energetic night for young audiences.

Inspired by their interest in Vietnam’s traditional beliefs, a group of students have launched a project aimed at bringing the cultural heritage of Mother Goddess worship (Tho Mau) into contemporary life.

VOV.VN - Vietnamese choral music has resonated inside the historic Saint Roch Church in central Paris during the Paris International Choir Festival (Festival International de Chant Choral de Paris), an annual event that brings together choirs from many countries.

VOV.VN - After staging eight concerts in Vietnam and the US, the entertainment program “Anh trai ‘Say Hi’ 2024” has announced it will hold a ninth concert, continuing a concert series that has gained strong support from audiences who follow Vietnamese pop music.

VOV.VN - Several cultural programmes were held across Hanoi on the evening of March 14 to welcome the upcoming election of deputies to the 16th National Assembly and People’s Councils at all levels for the 2026-2031 term.

The Hung Kings’ commemoration ritual will be recreated at the 9th Vietnam Cultural Festival in Japan, helping promote Vietnamese culture and strengthen community bonds among overseas Vietnamese.

The northern coastal province of Quang Ninh will organise the Quang Ninh Culture, Sports and Tourism Week 2026 from April 25 to May 3, featuring 14 large-scale cultural, artistic, sporting and tourism activities that will create a vibrant festive atmosphere across the province.

VOV.VN - An exhibition by French-Vietnamese artist Lien Pham titled “Tisser des liens” (Weaving connections) opened on March 13 at the City Hall of Paris’s 6th arrondissement, capturing interest from art enthusiasts and members of the Vietnamese community in France.

Vietnam’s Ministry of Culture, Sports and Tourism has introduced a new code of conduct for cultural behaviour in the digital environment, designed to promote a safe, respectful and healthy online space while encouraging the spread of positive and creative content reflecting national cultural identity.

VOV.VN - A Buddhist art contest titled “Sáng đạo trong đời 2026” was launched on March 13 at Quan Su Pagoda in Hanoi by the Central Cultural Committee of the Vietnam Buddhist Sangha, with a view to encouraging artistic works inspired by Buddhist teachings and humanistic values.

More than 2,000 visitors have toured the Vietnam World Documentary Heritage Space within a week of its opening, highlighting growing public interest in archival heritage.

VOV.VN - A new tourism and cultural exchange competition titled “Vietnam–Japan Colours” has been launched in Hanoi, aiming to inspire students to explore and promote tourism through creative ideas that highlight the cultural connections between the two countries.

VOV.VN - The first ethnic and religious festival of Hanoi is scheduled to take place at Thang Long Imperial Citadel and the Hoan Kiem (Returned Sword) Lake area in late April - a major cultural event celebrating the city’s diversity and spiritual heritage.

VOV.VN - The Russian State Ballet, one of Russia's most distinguished ballet companies, will present three performances in late March at the Ho Guom Opera House, marking its second visit to Vietnam.

VOV.VN - Vietnam will join other six countries to take part in the 61st Venice Art Biennale for the first time with its own pavilion which is set to run from May 9 to November 22.

VOV.VN - Vietnamese singer Son Tung M-TP has been nominated again for the Top 100 Most Handsome Faces in the World 2026, released by TC Candler.

The 2026 edition of the Da Nang International Fireworks Festival (DIFF) will take place from May 30 to July 11, continuing to affirm its position as one of the most distinctive cultural and tourism events in the central coastal city.