The new plan will help Hue build on its trademark, attract tourists and showcase the historical and cultural values of the city.

Beginning with the Vietnam-France Cultural Festival in 1992, Hue has become a huge destination for both domestic and foreign visitors after the Hue Festival was successfully organised in 2000, 2002, 2004 and 2006.

A string of traditional handicraft festivals held recently have had tour operators salivating at the city's ability to satisfy tourist demands.

Underscoring the tourism direction released by the municipality is a contract on cooperation between the province and Singapore's Akitek Tenggara company until 2015 with a vision through 2025.

Under the contract, Akitek Tenggara will develop 10 key projects to call for investors with the aim of turning Hue into a world renowned tourism spot.