The programme, which will be held from December 15, 2009 to 15 January, 2010, aims to promote a good image for Da Lat – to attract tourists to the Da Lat Flower Festival, taking place from January 1-4, 2010.  

Hotels will carry out promotional programmes by offering a discount of 10-20 percent in the price of hotel rooms and providing free of charge services for tourists.

According to the provincial department of culture, sports and tourism, the province will continue to encourage other hotels to participate in the programme to attract tourists to the upcoming festival.